Brand Guidelines

Our visual language is designed to make learning feel playful, warm, and encouraging. Here is how we communicate our identity.

Our DNA

We are not a textbook. We are a friendly companion.

Playful

Learning shouldn't be boring. We use color, rounded shapes, and humor to keep things light.

Encouraging

We celebrate progress, no matter how small. We don't guilt-trip; we cheer you on.

Effective

Behind the fun is serious science. We are playful in method, but serious about results.

Color Palette

Our colors are warm, organic, and easy on the eyes.

Brand Orange

#FF8C42

Primary actions, Highlights

Brand Cream

#FFF8F0

Backgrounds, Warmth

Brand Teal

#4A9B7F

Success, Accents, Nature

Brand Brown

#8B6F47

Text, Headings (No black)

Typography

We use Fredoka for everything. It's rounded, legible, and friendly.

Heading 1

Master Verbs.

Font-weight: 700 (Bold)
Heading 2

Speak Naturally.

Font-weight: 700 (Bold)
Body Text

Stop memorizing boring conjugation tables. Learn to use verbs in context, the way real people actually speak.

Font-weight: 400 (Regular) / Size: 1.125rem

UI Elements

Soft shapes and "squircular" corners make our interface feel touchable.

Buttons

Full rounded corners (Pill shape)

Cards

Card Title

Cards use large border radiuses and soft shadows to lift off the page.

Radius: 2.5rem / Shadow: Soft Brown

Logo & Assets

Download official assets for press and partnerships.

VerbPal Logo Icon

Logo Icon

PNG

Download
Lexi Mascot

Lexi Mascot

PNG (Transparent)

Download
VerbPal

Wordmark

PNG

Download